Brand guidelines
Factor 2
Index
Brand Identity
Visual identity
About
A future where clean, constant geothermal power is universally accessible, achieved by elevating existing infrastructure and engineering smarter solutions — so communities, industries, and the planet can thrive on truly sustainable energy.
We redefine geothermal energy by utilising CO2 as a working fluid to unlock scalable, cost-effective, and emission-free power anywhere in the world.
1
Factor 2
Mission
A future where clean, constant geothermal power is universally accessible, achieved by elevating existing infrastructure and engineering smarter solutions — so communities, industries, and the planet can thrive on truly sustainable energy.
2
Factor 2
Vision
We redefine geothermal energy by utilising CO₂ as a working fluid to unlock scalable, cost-effective, and emission-free power. Our technology repurposes existing assets and enables energy independence without environmental trade-offs.
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Factor 2
Values
We value excellence in engineering and technical innovation to solve complex energy challenges. Sustainability at our core - harnessing Earth's heat without harming it. Integrity in every partnership and promise we make.
Typography
Factor 2
Factor 2 typography consists of two fonts, highlighting the clean precision of it’s engineering prowess.
Primary typeface
Sora
Regular
Bold
Sora perfectly embodies Factor2’s innovative spirit and commitment to sustainability. The gentle curves and subtle warmth of Sora communicate Factor2’s optimistic yet trustworthy character, reinforcing a sense of continuous evolution and approachable innovation. This typeface is designed to be highly readable across digital and print formats, making it ideal for a data-centric, forward-looking brand committed to redefining geothermal energy and powering a limitless, sustainable future.
Secondary typeface
Px Grotesk
Regular
Bold
Typography
Type in use
Grid system
Grid system
The grid system emphasises clarity, structure, and adaptability, mirroring the precision and reliability at the heart of your geothermal innovations. Inspired by technical accuracy and efficiency, the 12-column framework provides flexibility to communicate complex ideas in a visually balanced manner.
Grid system
Applying the Grid in Practice
This layout showcases how the 12-column grid enables a harmonious balance between text and visual content. By aligning typography, images, and graphic blocks precisely within the grid, we ensure clarity, hierarchy, and visual rhythm. The result is a structured yet dynamic composition that communicates both innovation and precision—qualities at the core of our geothermal brand identity.
Colour
Factor 2
Where earth tones meet energy, colour becomes language—grounded, forward thinking, and endlessly renewable.
Colour
Brand colours
Drawing from hues of core elements of natural CO₂ generation such as limestone (beige/ grey), sulphate minerals (light green)— this palette reflects Factor2's innovative geothermal approach. Bright yellow captures optimism and energy, while earthy greens express sustainability, aligning seamlessly with Factor2's vision of limitless, clean geothermal energy.
Primary Colours
Secondary Colours
Accent Colour
Iconography & Illustration
Factor 2
Custom-designed symbols, for technical clarity.
Iconograhy
Icons
Each icon is custom-designed to visually translate Factor2's unique geothermal approach. Crafted with precision, these bespoke visuals distill complex technical processes into clear, intuitive symbols—mirroring the brand's innovative spirit and dedication to sustainability, clarity, and engineering excellence.
CO2 MOLECULE
WORKING FLUID
renewable
ELECTRIC GRID
THERMAL CYCLE
ENERGY STORAGE
STORAGE CAPacity
Measurement & Monitoring
REDUCED WATER
pressure
SISMIC ACTIVITY
TEMPERATURE
CARBON NEUTRO
SURFACE HEAT
GEOLOGICAL FORMAT
Geothermal
LAYERS
SURFACE AREA
INFRASTRUCTURE
PIPELINES
CO2 IN MOTION
location
DRILL
TURBINE
COMPRESSOR
well
Iconograhy
Illustration style
Illustrations for Factor2's visually translate complex geothermal concepts into clear, intuitive graphics. By combining abstract line work with real-world imagery, they reflect Factor2's innovative blend of advanced technology and natural processes. This approach embodies the brand's commitment to bridging technical sophistication with environmental harmony, emphasizing the limitless potential of geothermal energy powered uniquely by CO₂.
Photography
Factor 2
A dynamic intersection of natural landscapes and technical infrastructure
Factor2's imagery style captures the dynamic intersection of natural landscapes and technical infrastructure, reflecting the company's holistic approach to geothermal innovation. By juxtaposing raw geological beauty with visuals of oil wells, data centers, and energy grids, the imagery showcases NextGen's capacity to transform existing energy frameworks into clean, limitless geothermal solutions—highlighting a future where sustainability and modernity coexist seamlessly.
Logo
Factor 2
A symbol for innovation, precision, and endlessly renewable possibility
The logo mark represents a CO₂-based geothermal energy system. The oval serves as a window—a cross‑sectional glimpse into the hot subsurface—inviting the viewer to see the process from an entirely new angle, with the right part of the logo representing the injection of liquid CO₂ and the left, the return of much lighter, gaseous CO₂—about half the density—driving a self‑sustaining thermosyphon which yields factor‑two more energy under the same geological traditional boundary conditions. The logo is designed to convey the simplicity and power of this innovative method, using two key shapes to reflect its process.
Logo suite
Logo suite
A Window into the Subsurface. Factor2's visual identity is built on the physics of our core technology. The logo mark represents the CO2 circulation loop, with the oval shape serving as a lens into the geothermal process. This modular system allows the brand to shift seamlessly from the technical precision of the full wordmark to the subtle confidence of the standalone symbol, ensuring distinct recognition across all physical and digital environments.
Primary
Secondary
Logo mark
